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Ethical Marketing

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Ethical Marketing: The Value of Brand Transparency   What it means to be an ethical marketer, why is it essential, and  how to achieve it…? Customers expect businesses to be honest and straightforward. Consumers evaluated confidence in product, brand, and company traits as an important buying decision in the 2019 Edelman Confidence Barometer Report. At the same time, studies reveal that brands viewed as having a purpose or having a beneficial influence have grown at more than twice the rate of other brands. Companies across the board are attempting to satiate the thirst for "social good" by implementing social campaigns, corporate social responsibility programs, sustainable practices, and other activities that indicate to consumers, "We're listening."                                   But, in a world that values convenience, is developing a socially conscious product or service eno...
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Nano Material

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Blog Topic: Nanomaterial Group members: Neel Adke, Sanket Aher, Balasaheb Bagal, Bhushan Bajad, Yash Bande,    Under the Guidance of  Prof. Kulkarni Nishant Shashikant Department of Mechanical Engineering 2021-22               What is Nanomaterial? Nanomaterials can be defined as materials possessing, at minimum, one outside dimension is always 1-100nm. In simple word, the term Nanomaterial refers to the dimension of 10-9. And the European Commission states that the particle size is at least half of the particles in the number size distribution must measure 100nm or below. (Fig 1) Nanomaterials can occur naturally, be created as the by-products of combustion reactions, or be produced purposefully through engineering to perform a specialised function. These materials can have different physical and chemical properties to their bulk-form counterparts.     Properties of Nanomaterials:   A extreme change in the properties of...
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